Hassle free. Get your drugs and refills delivered to your door.
With our partners we facilitate access to products and services to help you stay healthy, also you will earn and use VITia Points!
Answer some key questions so we get to know you, and we’ll build a personal health plan you can share with your doctor.
You’re not alone. Tell us how you feel and we’ll build a report you can share with your doctors and family so everybody knows how to help you feel better.
Get VITia Points for taking care of yourself and your dear ones
Exchange your VITia Points for products or services with our partners
With our partners, get best deals for pharmacies, nutrition, caregivers, health devices and more!
For years, helping patients change their behaviors, has been a daunting task with no clear solution, so we looked outside of healthcare. We are building a loyalty rewards platform inspired in frequent flyer programs to help patients feel healthy.
Working closely with patients at Novartis, Merck, Lilly, and later as an entrepreneur at Sanantia, helped me understand the challenges they face, helping them live happier, healthier lives became my mission. I have a B.S. in Chemical Engineering and an MBA of the Stephen M. Ross School of Business, at the University of Michigan.
I met Fernando in one of the startup communities and then we realized that we worked in the same pharma companies! I think that his idea of using the loyalty programs experience to help patients better adhere to physician’s recommendations is brilliant. We’ve tried to solve this problem for a long time, and I am happy to help. I have an MD degree and did a residency in clinical psychiatry before I joined the industry to scale up the impact of new drugs and medical devices.
When I met Fernando, he talked about using loyalty to help patients stick to their treatments... Oh, my, that makes sense! I've worked 12 years in loyalty and co-founded in wellness and digital business development. I have BS in Applied Math and Computer Engineering, and masters’ in Marketing and MIS.
A couple of years ago, Fernando, over some tequila, wanted to learn about the financials of loyalty programs… “How do I manage the balance sheet?”, he asked. I have 35-year financial experience leading multinational corporations and as independent member of some Audit and Finance Committees.
Fernando and I worked together at Sanantia, where I managed our health coaches, and we wanted to scale and automate that, so VITia came up. I am also the founder of Cognos Ipsi and earned a BS degree in psychology and a master’s degree in Education, specializing on online methodologies.