Personalized solutions, AI insights, and rewards for patients with chronic conditions

Take control of your health with a personalized health plan and access to our health ecosystem. Your Health. Your Way. Together.

VITia relieves patients from treatment pain bureaucracy and healthcare ecosystem complexities, providing personalized solutions, AI insights, and rewards

1 A Healthcare Ecosystem

Patients interact with their doctor,health system, caregivers, pharmacy, and other healthcare providers to help them navigate through the complexities of patient care. And earn VITia Points!

Healthcare Ecosystem
Personal Health Plan
2 Personalized insights
to help patients learn

Interact and learn with our virtual health coach, so we get to know you better. Supported on gamification you will get insights suited to your specific needs on how to better manage your condition.

3 Your Health Reports

You’re not alone. Tell us how you feel and we’ll build a report you can share with your doctors and family so everybody knows how to help you feel better.

Health Reports

VITia Rewards


Get VITia Points for taking care of yourself and your dear ones


Exchange your VITia Points for products or services with our partners


With our partners, get best deals for pharmacies, nutrition, caregivers, health devices and more!

Our Team

For years, patients have suffered the burden of dealing with the complexities of navigating healthcare ecosystems. This has translated in poor management of their condition, leading to undesired complications. To solve for this, at VITia, we have built a solution that encourages interaction among patients, their doctors and other healthcare providers, while helping them create healthy habits and simplifying disease management.


Working closely with patients at Novartis, Merck, Lilly, and later as an entrepreneur at Sanantia, helped me understand the challenges they face, helping them live happier, healthier lives became my mission. I have a B.S. in Chemical Engineering and an MBA of the Stephen M. Ross School of Business, at the University of Michigan.


I met Fernando in one of the startup communities and then we realized that we worked in the same pharma companies! I think that his idea of using the loyalty programs experience to help patients better adhere to physician’s recommendations is brilliant. We’ve tried to solve this problem for a long time, and I am happy to help. I have an MD degree and did a residency in clinical psychiatry before I joined the industry to scale up the impact of new drugs and medical devices.


Fer and I met while we worked at Novartis. During a trip to Boston to attend a HeathTech conference, we met for dinner to catch up, and he told me what he was working on at VITia. I immediately thought about the impact that it could have to help patients with long term care of their health, particularly with hispanics. Not long after, he called me and asked if I’d like to join him, I didn’t think twice!


When I met Fernando, he talked about using loyalty to help patients stick to their treatments... Oh, my, that makes sense! I've worked 12 years in loyalty and co-founded in wellness and digital business development. I have BS in Applied Math and Computer Engineering, and masters’ in Marketing and MIS.


A couple of years ago, Fernando, over some tequila, wanted to learn about the financials of loyalty programs… “How do I manage the balance sheet?”, he asked. I have 35-year financial experience leading multinational corporations and as independent member of some Audit and Finance Committees.


Fernando and I worked together at Sanantia, where I managed our health coaches, and we wanted to scale and automate that, so VITia came up. I am also the founder of Cognos Ipsi and earned a BS degree in psychology and a master’s degree in Education, specializing on online methodologies.

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